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My journey — Who I am
An honest introduction to my story — from developer to entrepreneur, and why I built Fusily.
Welcome to this blog. This first post is my way of introducing myself — not with a résumé, but with the real lines of my story.
Where I come from
I've always been drawn to two things that seem at odds: building concrete stuff, and understanding how systems work.
Before tech, I was a structural draftsman in reinforced concrete engineering offices. You draw so that things can actually be built and executed in the real world, on the construction site. What I found most interesting about the job was that the structural engineering office is just one piece of the puzzle — you have to work across all the different trades, each with their own objectives and constraints. Learning to navigate those interfaces is probably what I took away most from that time.
The move into software development was a deliberate choice: to discover new ways of building things. Not concrete and steel, but systems, interfaces, logic. The core impulse is the same.
The entrepreneurial shift
At some point, writing code for others wasn't enough anymore. I wanted to build something of my own.
Two reasons gave birth to Fusily. The first is a simple observation: making good food choices in the vastness of the internet is hard. Turning those choices into a coherent shopping list, and then actually getting into the kitchen — there's a real barrier between the knowledge available online and what ends up on the stove. The idea behind Fusily is to remove that barrier: to connect what you find on the internet to what you cook at home.
The second reason is more personal: the desire to take a project from A to Z. To deal with more than just writing code — product, strategy, communication, users. To own a project at the macro level, and see what that's actually like.
Why this blog
I'm writing here to share what I learn along the way. Entrepreneurship, tech, product, hard decisions, instructive mistakes — everything that makes up the real texture of a journey, far from polished success stories.
No ready-made lessons. Just honest reflections.
Welcome behind the scenes.